Long-Term Care Management Discussion – Wk 9
“Start-Up of Blissful Gardens” Please respond to the following:
- Review the Case Study: Start-Up of Blissful Gardens, located on page 510 of your text. Next, suggest two (2) marketing goals for the facility that Ms. Remedios could implement.
- Take a position on which of the three (3) types of market targeting strategies (single-offer, mass-market coverage, single-segment concentration, or selective specialization) would work best for this start-up. Provide a rationale for your position.
***This is a discussion, NOT a paper. Need 2 strong paragraphs and 1 reference. No plagiarism!***
Expert Solution Preview
As a medical professor in charge of creating college assignments and answers for medical college students, I understand the importance of learning about long-term care management. In this discussion, we will analyze the case study of Start-Up of Blissful Gardens and suggest marketing goals and target market strategies for Ms. Remedios.
Answer 1: Two marketing goals that Ms. Remedios could implement for the facility are as follows:
1. Increase community involvement: Ms. Remedios could organize community events such as health fairs and educational seminars to increase awareness about the services provided by Blissful Gardens. This would help in building trust among potential clients and increase the facility’s visibility.
2. Establish a robust online presence: In today’s digital age, people often research online before making a decision. Ms. Remedios could create a website and social media pages that provide relevant information about the facility. This would help in attracting potential clients who are searching for long-term care facilities.
Answer 2: The target market strategy that would work best for Blissful Gardens’ start-up is selective specialization. By focusing on a particular demographic, Ms. Remedios can tailor the services of the facility to their specific needs. For instance, Blissful Gardens could specialize in providing care for seniors with Alzheimer’s disease or dementia. This would allow the facility to provide specialized services that cater to the unique needs of this demographic. Moreover, this strategy would help in building a positive reputation for the facility, leading to referrals and repeat business. In conclusion, selective specialization would be the most effective market targeting strategy for Blissful Gardens as it would allow the facility to compete in the market while providing specialized services that cater to its clients’ needs.